Category: Blog

Seeing Double? Image vs. Photo

Find yourself stuck in the Facebook and Instagram scroll? It’s a common phenomena. Social media platforms are a source of visual overload and our human brains love visuals. Lately, every fourth post seems to be some fantastical creation that leaves us wondering, is it real? Here’s the answer: Until one understands the difference between an…
Drawing basic shapes in SVG markup

Bold statement: Vector graphics are the coolest and cleanest around. They outshine regular raster graphics 7 days a week. The problem, as I see it, is that most people prefer Photoshop (or Gimp, or Paint) over Illustrator or Inkscape, and so they brush their life away never knowing about the magic of developing vector-based graphics.…
10 Ways to Recoup Website Development Costs

Building a company website is an exciting step for any business, but the development invoice can be daunting. No worries! You planned for it, and you know that your finished website is more than just an online brochure. It’s a revenue-generating machine! Here are 10 ideas that can turn those development dollars into ROI: BONUS…
What is high-quality and engaging content?

Search engines and social media algorithms reward high-quality and engaging content, but defining those terms can be tricky. Here are some key characteristics to consider: High-quality: Informative and valuable: Does your content offer something useful, educational, or thought-provoking? Does it solve a problem, answer a question, or provide a new perspective? Well-written and well-presented: Is…
SSL Certificate Installation

In November 2022 I wrote an article about Google’s Secure Connections Initiative, a program that helps make the internet more secure by promoting the use of HTTPS (Hypertext Transfer Protocol Secure). HTTPS is a protocol that encrypts data sent between a web browser and a web server, making it more difficult for attackers to intercept…
Boost Your Online Presence: A Comprehensive Look at a Social Media Management Service for Businesses

In today’s digital age, having a strong online presence is essential for businesses to thrive and reach their target audience effectively. Social media platforms like Facebook and Instagram play a pivotal role in connecting businesses with their customers. However, crafting engaging and eye-catching social media posts can be a time-consuming task for busy entrepreneurs. That’s…
The Time Investment: Creating Engaging Social Media Posts for Busy Entrepreneurs

Introduction: In the fast-paced world of entrepreneurship, time is a valuable resource. Business owners and entrepreneurs often find themselves juggling multiple responsibilities, leaving limited time for social media management. Crafting engaging and eye-catching social media posts is crucial for building brand awareness and connecting with customers. In this article, we will explore the average time…
Visual Design for Facebook vs. Visual Design for Instagram

Visual design plays a vital role in social media posts, capturing attention and conveying messages effectively. However, it’s important to consider the specific requirements and guidelines for posting graphics on different social media platforms, such as Facebook and Instagram. Let’s take a closer look at the contrasting requirements for each platform: Facebook Facebook allows for…
Creating Mockups in Adobe XD: Quick-Guide

Mockups play a crucial role in the design process, helping designers visualize and communicate their ideas effectively. Adobe XD, a popular design and prototyping tool, provides a powerful platform for creating wireframes and interactive mockups. In this article, we will delve into the process of creating wireframe mockups in detail, explore the steps for developing…
Anatomy of a website build

Prologue You are considering employing a website! Great! A business website can do 1-1/2 times the work of a single human marketer and usually doesn’t require a 2-week paid vacation. When building a business website, speed is of the essence. But so is thoughtfulness & consideration. If you start something as complex as a website…
The Importance of Aspect Ratio for Graphics

Imagine that you are trying to fit a square peg into a round hole. The square peg will not fit into the round hole, no matter how hard you try. You could try to force the peg into the hole, but this would only damage the peg. You could also try to cut the peg…
Vectors: More Than Just Pretty Pictures!

JPG & PNG images are raster graphics. Raster images are the most form of image found on the Internet. Each point in a raster image — commonly referred to as a pixel — is drawn with a fixed height and width and set at a fixed X,Y point in a 2D image. Vector graphics are…