How (we do what we do)
Let’s Talk Graphics provides top-notch graphic design services. We use world-class graphics applications that allow us to deftly go from blank slate to finished product. Our workflow includes Adobe Illustrator & Photoshop for graphics editing and Adobe Premiere Pro and After Effects for video editing and animation. For comparison, these are the same applications in use at ‘big’ ad agencies and well-known movie production studios.
What (you receive as finalized artwork)
With the exception of photographic elements, most of the website graphics that we produce are vector based. Because the graphics are vector they can be repurposed and reused for collateral marketing material such as flyers, business cards, and company letterhead! When the project is complete, the vector artwork is yours to keep. Take the print-ready CMYK file to any professional print agency and make your mark in the world!
As for photography and how it relates to website development, Let’s Talk Graphics once again provides. (Although *I* admit to being more of a hobbyist photographer.) Website photography tends to be small-format and object-oriented — meaning, pictures required for websites are small in dimension and typically of objects, not people. This makes website photography straightforward and allows for a certain margin of error in the shot. If you need Full Pro shots (for example, for a portrait), I can recommend a couple of great local photography shops.
Why (vector graphics)?
I keep mentioning vector like it’s important. That’s because it is!
Reason #1: Vector art is perfect for printing. Unlike a JPG (or any other raster image) which places dots in a Cartesian coordinate system, vector graphics are a mathematical representation of an image made up of paths and formed through geometric primitives. Because they are a mathematical representation, vector graphics are scalable. You can resize vector art to something much bigger (or much smaller) than how was originally designed, and unlike a JPG or other form of raster graphic, the final result will not suffer from pixelation. This makes vector graphics ideally suited not only for web-based graphics but also for print material like business cards and flyers. The same graphic element can be scaled up to a billboard or down to business card and still retain a crisp appearance.
A logo is important. It is a primary anchor point of a website and often acts as a unique identifier of the company itself. You might be surprised to learn that many companies either do not have a logo or have a .JPG image they’ve “been using for years because the person who originally created it is no longer around”.
Both situations present a problem. In one case a logo exists but its quality is so poor because of its low resolution, or the image suffers degradation from years of editing and re-editing the image file. The second situation is equally bad because no logo is…well….no logo! Logos are important, even if the logo is just styled text.
I can help in both situations. If you have an existing logo, but only in JPG or another raster format, I can recreate it as a vector graphic. If you have no logo at all I can design and develop one for you. Naturally, I use my own design ideas, but a logo is incredibly personal and client input is very much welcomed. If you have a specific logo idea, we will work together diligently to make your vision a reality.
At the end of the project, you receive:
- Your logo (and all rights)
- A vector logo
- A vector file of the logo
- Optionally I can help you file trademark of your logo with USPTO