by Shane Coursen with assistance from Gemini Introduction: The “Crocodile Mouth” and a Quiet Disappearance For over a year, SEOs have been staring at a “crocodile mouth” chart in their Google Search Console: impressions rising and clicks flattening. This was a direct consequence of AI Overviews, a phenomenon many called the “Great Decoupling.” But while … Continue reading The Great Decoupling Myth: How Google’s Quiet Change Revealed the True State of SEO