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The Great Decoupling Myth: How Google’s Quiet Change Revealed the True State of SEO
by Shane Coursen with assistance from Gemini Introduction: The “Crocodile Mouth” and a Quiet Disappearance For over a year, SEOs have been staring at a “crocodile mouth” chart in their Google Search Console: impressions rising and clicks flattening. This was a direct consequence of AI Overviews, a phenomenon many called the “Great Decoupling.” But while…
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Flyoobe v11.0 – what is it and why you should consider using it
Flyoobe is a tool designed to bypass hardware restrictions like the need for TPM 2.0 and Secure Boot, allowing users to install Windows 11 on PCs that don’t officially meet Microsoft’s requirements, and it also offers extensive customization of the initial “Out-Of-Box Experience” (OOBE), such as disabling Copilot and other AI features. Flyoobe (which evolved…
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Two Worlds, One Conversation: Bridging the Communications Divide in the Age of Information
[Editor’s Note: This article was originally published on Sep 4, 2025 and is intended as a philosophical commentary on the information divide, not a direct response to recent tragic events.] By Shane Coursen with assistance from Gemini As a web developer and designer, a programmer, and computer security enthusiast, I’m constantly solving problems. But sometimes,…
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Cutting Your Website Costs: My Approach to Free SSL/TLS Certificates
It’s no secret that running a small business means being smart with your money. As your web designer and webmaster, my job is to make sure your online presence is not only effective but also efficient. I’m always looking for ways to give you the best value, and one of the most common questions I…
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What the Heck is a Passkey? Your Easy Guide to Password-Free Logins
by Shane Coursen with assistance from Gemini Tired of remembering dozens of complex passwords? Annoyed by those clunky two-factor codes? Get ready, because a new technology called passkeys is here to make your online life both easier and much, much safer. The Problem with Passwords For decades, passwords have been our digital keys. But let’s…
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Stop Panicking About the Latest Data Breach – Your PII is Likely Already Out There!
by Shane Coursen with assistance from Gemini Every time there’s news of a major data breach the same panic erupts: “Oh no, my PII (Personally Identifiable Information) has been compromised! Now I need to be careful!” Caution is always wise, however this reaction often stems from a significant misunderstanding. The uncomfortable truth is that for…
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You Spent Thousands on a Website. Now Watch It Get Hacked
by Shane Coursen with assistance from Gemni Most web designers are too busy talking about “user experience” and “brand identity” to tell you the truth: they’ve just built a target on your back. They hand over a shiny, new website, collect their check, and then disappear. But as a cybersecurity engineer, I see what happens…
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Navigating Graphic Design Investment: A Comparative Analysis of Production Methods
by Shane Coursen with assistance from Gemini The title of the article is somewhat technical, so a simple translation: If I am somebody who is interested in having custom graphics developed for my company and for business use, how much will I spend if I Navigating Graphic Design Investment: A Comparative Analysis of Production Methods…
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Google/YouTube is Extending Protections to More US-Based Teens
by Shane Coursen with assistance from Gemini More oversight! More tyranny!! People freaking out!!! Are we all riled up yet? Cool. Take a breath and let’s get down to brass tacks. Google recently put into effect a type of age verification system. It uses a variety of markers to guess a person’s age. those who…
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How Often Should You Maintain Your Website? A Guide to Choosing the Right Schedule
Think of your website like a car. You wouldn’t drive it for years without an oil change, tire rotation, or regular check-ups, would you? Just like a car, your website needs consistent attention to perform at its best, stay secure, and continue driving your business forward. Many business owners set up their website and then,…
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Important Updates to My Service Policy
I’m writing to share a few important updates to my service and billing policies. For a long time, my goal has been to provide quiet, reliable work in the background. While this “set it and forget it” approach has worked well, it’s also led to a disconnect with some clients, especially regarding quarterly billing. To…
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What is Figma, and do I need it? (and can I use it to build my business website?)
by Shane Coursen, with assistance from Gemini Figma itself is not a website platform. It’s a design tool that can be used as a stepping stone to a variety of different website platforms, ranging from its own “Figma Sites” to powerful no-code builders and custom-coded websites. Figma is an extremely versatile tool that can be…
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