Graphic Design

More than just a pretty picture

Vector graphics are digital images that are created using mathematical algorithms to describe the lines, shapes, and colors of the image. They are called “vector” graphics because they use geometric vectors to represent images, rather than the pixel-based approach used in raster graphics. 99% of my graphics are developed as vectors.

One of the main advantages of vector graphics is that they can be resized and transformed without loss of quality because the mathematical algorithms used to create them are scalable. This makes them particularly well-suited for use in applications where the image will be displayed at different sizes or on different devices, such as in logos, icons, and banners for websites.

Vector graphics are often created using software programs such as Adobe Illustrator or Inkscape. They can be saved in various file formats, including .eps, .svg, and .ai.

Pictured below (the first set of 4 jaguar images) are JPG images produced from a vector graphic. As the picture is scaled up (as we zoom in), you do not see any pixelation happening. All edges remain crisp.

Compare that to the second set of 4 jaguar images. It’s the same jaguar image, but at relative scales, the raster form doesn’t scale up nearly as well as a vector! There is a noticeable degradation in the quality of the image and the edges are heavily pixelated.

The same image in raster (JPG) form doesn’t scale up nearly as well as a vector!


Every graphic design project has different requirements. For a quote, call Let’s Talk Graphics — (775) 513-1402.

Past Projects

In no particular order, a few of my more recent projects. NOTE: By clicking on the image, you can view a larger version in a separate browser tab.