Tag: seo
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The Great Decoupling Myth: How Google’s Quiet Change Revealed the True State of SEO
by Shane Coursen with assistance from Gemini Introduction: The “Crocodile Mouth” and a Quiet Disappearance For over a year, SEOs have been staring at a “crocodile mouth” chart in their Google Search Console: impressions rising and clicks flattening. This was a direct consequence of AI Overviews, a phenomenon many called the “Great Decoupling.” But while…
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“The Great Google Decoupling” and Its Affect On Small Rural Businesses
by Shane Coursen with assistance from Google Gemini Once again Google AI overviews are in the spotlight! I’ve made a number of posts about Google AI overviews over the past several weeks, and it turns out they were warranted. As young as they are, Google AI overviews are already having a major impact on your…
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Why Your Website Should Be Primary for SEO
By Shane Coursen with assistance from Google Gemini If the SEO value of your business website is important to you, start doing this today! Posting information solely to your Facebook page is generally not the best strategy. Here’s a breakdown of what you should do, and why. I’m not just picking on Facebook here. The…
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What is high-quality and engaging content?
Search engines and social media algorithms reward high-quality and engaging content, but defining those terms can be tricky. Here are some key characteristics to consider: High-quality: Informative and valuable: Does your content offer something useful, educational, or thought-provoking? Does it solve a problem, answer a question, or provide a new perspective? Well-written and well-presented: Is…
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